Atrair e engajar clientes com marketing digital

Go to Course: https://www.coursera.org/learn/atrair-e-engajar-clientes-com-marketing-digital

Introduction

### Course Review: "Atrair e Engajar Clientes com Marketing Digital" In today's digital age, effective marketing strategies are crucial for any business aiming to attract and engage customers. The course titled "Atrair e Engajar Clientes com Marketing Digital," offered on Coursera as part of the Google Digital Marketing & E-commerce Certificate, provides a comprehensive understanding of digital marketing techniques that can drive customer engagement and conversion. #### Overview This course stands as the second module in a series of seven, specifically designed to furnish learners with practical skills in utilizing search engine optimization (SEO), search engine marketing (SEM), and graphic advertising. These foundational tools are vital for attracting and engaging customers in an online landscape that is increasingly competitive. The course's core objective is to facilitate a deep understanding of the marketing funnel, which encompasses the stages of awareness, consideration, conversion, and loyalty. Participants will learn to devise strategies to transform potential customers into loyal, recurring clients while considering the preferences and pain points of their target audience. #### Syllabus Breakdown 1. **Introduction to Attracting and Engaging Customers with Digital Marketing** - The course begins with an overview of the marketing funnel and its various stages. - Key strategies will be discussed for converting leads into paying customers, with a focus on customer personas that shape marketing strategies. 2. **Understanding Search Engine Optimization (SEO)** - Participants will review fundamental SEO concepts and understand how Google’s search algorithms rank websites. - A critical aspect covered is keyword research—learning how to effectively identify and utilize keywords to enhance visibility. 3. **Applying Search Engine Optimization (SEO)** - This section delves into the practical aspects of optimizing a website for search engines. Techniques will be introduced on content creation, image optimization, and link building. - The importance of crafting effective titles and implementing structured data markup is highlighted, empowering marketers to improve their site’s search performance and usability. 4. **Search Engine Marketing (SEM) and Graphic Advertising** - Learners will explore advertising opportunities within search engines, specifically focusing on Google Display Ads and SEM. - The course provides best practices for creating effective search result ads and graphic advertisements, culminating in advanced strategies to refine and optimize visual ads. #### Course Highlights - **Interactive Learning**: The course design engages learners with practical, hands-on assignments that reinforce the concepts taught, ensuring knowledge retention. - **Expert Instruction**: As part of Google’s certification program, the course is developed and taught by industry professionals, offering insights directly from experts. - **Flexible Learning**: Accessible anytime and anywhere, learners can progress at their own pace—a significant advantage for those balancing studies with professional commitments. #### Recommendations I highly recommend the "Atrair e Engajar Clientes com Marketing Digital" course for anyone looking to deepen their understanding of digital marketing techniques, particularly useful for marketers, entrepreneurs, or business students. Whether you are starting out or looking to enhance your existing knowledge, this course provides essential tools necessary for navigating and succeeding in today’s digital marketplace. By the end of this course, participants will not only have a solid grasp of critical digital marketing strategies but will also be equipped with actionable insights that can be directly applied to improve their online presence and strengthen their customer engagement efforts. Take the opportunity to advance your digital marketing skills and invest in your professional development; enrolling in this course is a step towards achieving your marketing goals!

Syllabus

Introdução sobre como atrair e envolver os clientes com marketing digital

Você continuará a aprender sobre o funil de marketing e seus estágios: conscientização, consideração, conversão e fidelidade. Você também aprenderá estratégias para transformar clientes em potencial em clientes pagantes e recorrentes em cada estágio do funil de marketing. Por fim, irá explorar como usar as personas do cliente para entender as metas dos consumidores, os pontos problemáticos e as plataformas on-line que preferem usar.

Você revisará os fundamentos de SEO. Depois, vai conferir uma explicação básica de como o mecanismo de busca do Google funciona e como os sites são classificados. Na sequência, aprenderá a fazer pesquisa de palavras-chave.

Você verá como otimizar um site para mecanismos de busca, incluindo estratégias de conteúdo, imagens e construção de links. Além disso, aprenderá a ajudar os mecanismos de busca a entender melhor seu conteúdo. Depois, descobrirá como criar títulos de sites eficazes e adicionar marcações de dados estruturados para ajudar os usuários e os mecanismos de busca a encontrar o que precisam. Na sequência, aprenderá tudo sobre como usar ferramentas de SEO para analisar o desempenho das buscas e o comportamento dos usuários.

Você aprenderá sobre oportunidades de publicidade nos mecanismos de busca, também chamados de publicidade para o Google Display e SEM. Você aprenderá as práticas recomendadas para criar um anúncio nos resultados de busca ou em um anúncio gráfico. Ao fim do curso, entenderá como aplicar e melhorar os anúncios gráficos.