Atraer clientes e interactuar con ellos/as mediante el marketing digital

Go to Course: https://www.coursera.org/learn/atraer-clientes-e-interactuar-con-ellos-as-mediante-el-marketing-digital

Introduction

**Course Review and Recommendation: Atraer clientes e interactuar con ellos/as mediante el marketing digital** If you’re looking to deepen your understanding of digital marketing techniques that drive customer attraction and engagement, then Coursera's course titled “Atraer clientes e interactuar con ellos/as mediante el marketing digital” is an excellent choice. This course is the second of seven in Google’s Career Certificate in Digital Marketing and E-commerce, and it equips you with practical skills that are essential in today’s digital landscape. ### Overview The course offers a comprehensive exploration of key digital marketing strategies, particularly focusing on search engine optimization (SEO), search engine marketing (SEM), and display advertising. By the end of the course, you will be equipped to attract new customers and interact with them effectively through optimized digital strategies. ### Key Components of the Course 1. **Understanding the Marketing Funnel**: The course begins with an in-depth overview of the marketing funnel, including its four main stages: Awareness, Consideration, Conversion, and Loyalty. You will learn various strategies to convert prospects into loyal customers. The material emphasizes understanding customer personas, which help clarify consumer goals, pain points, and preferred online platforms. 2. **Basics of Search Engine Optimization (SEO)**: You will revisit foundational SEO principles, exploring how search engines, particularly Google, work and rank websites. A critical component of this section involves learning effective keyword research, which is fundamental for creating content that resonates with target audiences. 3. **Implementing SEO Strategies**: This section builds upon your foundational knowledge by teaching you how to optimize website content. You will cover techniques including content strategy, image usage, and internal linking. This practical knowledge is essential for ensuring that your website is not only visible but also engaging to users. You'll also gain insights into crafting effective page titles and utilizing structured data markup to improve search engine comprehension. 4. **Search Engine Marketing (SEM) and Display Advertising**: This part of the course dives into advertising opportunities within search engines, commonly known as SEM, along with Google Display advertising. You'll come away with best practices for creating ads and optimizing their performance, giving you the tools you need to enhance visibility and engagement through paid channels. ### Course Format and Accessibility The course is designed to be engaging and accessible, utilizing a blend of video lectures, interactive quizzes, and hands-on assignments. This multi-faceted approach not only helps reinforce learning but also allows you to apply the concepts in real-world scenarios. ### Who Should Take This Course? This course is ideal for marketing professionals, business owners, and anyone interested in enhancing their digital marketing capabilities. Whether you're a beginner or someone with some prior knowledge, the course's structured content provides a progressive learning path that can help elevate your skill set. ### Conclusion and Recommendation Given the extensive content, practical applications, and the opportunity to learn from leading industry experts at Google, I highly recommend “Atraer clientes e interactuar con ellos/as mediante el marketing digital.” It's not just a course—it's a stepping stone towards mastering digital marketing. The skills you will acquire here can significantly impact your efforts in attracting customers and building lasting engagements online. The certificate that comes with completing this course further adds value, demonstrating your proficiency to potential employers in the digital marketing field. Take the leap into the world of digital marketing and enroll in this course today!

Syllabus

Introducción a “atrae e involucra clientes con marketing digital”

Profundizarás tus conocimientos sobre el embudo de marketing y sus etapas: Conciencia, Consideración, Conversión y Fidelidad. También, verás estrategias que ayudan a convertir clientes potenciales en clientes reales y regulares. Por último, aprenderás a usar los clientes tipo para comprender los objetivos, los puntos de dolor y las plataformas en línea preferidas de las y los consumidores.

Repasarás los fundamentos de la optimización para motores de búsqueda (SEO). A continuación, aprenderás las nociones básicas sobre cómo funciona el motor de búsqueda de Google y cómo se ranquean los sitios web. Para terminar, descubrirás cómo realizar una búsqueda de palabras clave.

Aprenderás a optimizar el contenido de un sitio web para mejorar el posicionamiento en los motores de búsqueda, a través de estrategias de contenido, imágenes y enlaces. También encontrarás formas de ayudar a los motores de búsqueda a comprender mejor tu contenido. Además, aprenderás a crear títulos de sitios web efectivos y a añadir el marcado de datos estructurados para ayudar a los y las usuarios/as y a los motores de búsqueda a encontrar lo que necesitan. Finalmente, aprenderás a usar las herramientas SEO para analizar el rendimiento de las búsquedas y el comportamiento de cada usuario/a.

Aprenderás acerca de las oportunidades de publicidad dentro de los motores de búsqueda, también llamada SEM, y publicidad gráfica en Google Display. Conocerás las mejores prácticas para crear un anuncio en Display o en los resultados de búsqueda. Al finalizar, sabrás cómo aplicar y mejorar los anuncios de display.