أساسيات الإعلان على وسائل التواصل الاجتماعي

Go to Course: https://www.coursera.org/learn/asasiyyat-al-ilan-ala-wasael-al-tawasol-al-ijtimai

Introduction

# Course Review: أساسيات الإعلان على وسائل التواصل الاجتماعي In the modern digital landscape, mastering the art of advertising on social media is essential for anyone looking to enhance their brand’s visibility and outreach. One of the standout courses offered on Coursera is "أساسيات الإعلان على وسائل التواصل الاجتماعي" (Fundamentals of Social Media Advertising). This comprehensive, engaging course equips learners with practical skills and theoretical knowledge tailored to successfully navigate the complexities of social media advertising. ## Course Overview This course stands out for its structured approach, ensuring that participants gain a well-rounded understanding of various aspects of social media advertising. From the basics to the detailed execution of campaigns, the curriculum is designed to ensure that by the end of the course, students will have developed the expertise to create effective and engaging advertisements across popular platforms like Facebook and Instagram. ### Key Features 1. **Introduction to Paid Advertising**: In the first week, the course lays the foundation by discussing the importance of investing in paid advertising and the five critical components that make up a successful ad. This introductory segment is pivotal, helping students understand the rationale behind paid advertising and when it should be strategically implemented. 2. **Creating Effective Ads**: The second week delves into the practicalities of crafting effective advertisements. Students learn to create compelling ads independently or in collaboration with teams, which is crucial for real-world applications. 3. **Data, Privacy, and Policies**: Week three offers insights into data-driven advertising. Understanding user privacy and the regulatory environment surrounding online ads is critical in today’s landscape, making this module immensely valuable for aspiring marketers. 4. **Launching Campaigns on Facebook and Instagram**: The course moves forward by teaching learners how to launch advertising campaigns directly from their business accounts on Facebook and Instagram. This practical knowledge is invaluable, bridging theory and real-world execution. 5. **Crafting a Creative Brief**: The final week culminates in a project where learners apply their acquired knowledge by creating a creative brief and producing an advertisement. This hands-on experience is not only rewarding but also prepares students for actual marketing tasks. ## Course Benefits By the end of this course, students will be able to: - Determine when and why to invest in social media advertising. - Develop and implement effective advertising campaigns on major platforms. - Understand and navigate data privacy regulations affecting social media marketing. ## Conclusion "أساسيات الإعلان على وسائل التواصل الاجتماعي" is a highly recommended course for anyone looking to expand their digital marketing skills, particularly in the realm of social media. The course's well-structured syllabus, combined with practical applications, ensures that learners can translate their knowledge into actionable skills. Whether you are a seasoned marketer looking to refresh your skills or a newcomer aiming to break into the field, this course offers a valuable learning experience. I wholeheartedly encourage anyone interested in social media marketing to enroll in this course. It not only enhances your theoretical understanding but also empowers you with the necessary tools to execute successful advertising campaigns in real scenarios. Sign up on Coursera and take your first step toward mastering social media advertising!

Syllabus

مقدمة للإعلان على وسائل التواصل الاجتماعي

في الأسبوع الأول، سوف تتعلم لماذا يجب عليك أن تستثمر في الإعلانات المدفوعة بالإضافة إلى المكونات الخمسة التي تشكل إعلانًا مدفوعًا على وسائل التواصل الاجتماعي، ومتى يجب الاستثمار فيهما.

في الأسبوع الثاني، ستتعلم كيفية إنشاء إعلان فعال على وسائل التواصل الاجتماعي سواء بشكل مستقل أو مع فريق خارجي أو داخلي.

ستتعرف في هذا الأسبوع على ماهية الإعلانات القائمة على البيانات وتنسيقات البيانات الشائعة وكيفية جمع البيانات. ستتعرف أيضًا على خصوصية المستخدم، وكيفية حمايتها، والقواعد التي يجب على المعلنين الالتزام بها.

ستتعلم هذا الأسبوع كيفية إنشاء حملة إعلانية من صفحة فيسبوك للأعمال لديك وكيفية إنشاء حملة من حسابك التجاري على إنستغرام وفي قصص إنستغرام التي تنشرها.

ستقوم هذا الأسبوع بتطبيق كل ما تعلمته في هذه الدورة بكتابة موجز إبداعي وإنتاج إعلان بناءً عليه.