Aprovechar el Diseño para Detectar Oportunidades de Negocio

Go to Course: https://www.coursera.org/learn/aprovechar-el-diseno-para-detectar-oportunidades-de-negocio-

Introduction

### Course Review: Aprovechar el Diseño para Detectar Oportunidades de Negocio In the rapidly evolving landscape of business and technology, understanding the role of design has never been more crucial. The **Coursera course "Aprovechar el Diseño para Detectar Oportunidades de Negocio"** not only captures this essence but also provides valuable insights into leveraging design as a strategic resource. This comprehensive course is not just for aspiring designers, but also for professionals looking to hone their problem-solving skills and foster innovative thinking within their organizations. #### Course Overview The primary objective of this course is to evaluate the significance of design and the responsibilities of designers in today's complex world. It aims to empower participants to identify business opportunities by employing various design frameworks, particularly focusing on the Lean Canvas model. With a syllabus designed to challenge and refine the skills of seasoned professionals, this course gives its participants a deep dive into creative problem-solving and the methodologies that drive effective design solutions. #### Syllabus Breakdown 1. **Creative Problem Solving: Design as a Tool** - The course kicks off with an exploration of the growing role design plays in our world. Here, participants are introduced to the concept of VUCA (Volatile, Uncertain, Complex, and Ambiguous) environments and the importance of continuous redesign. This foundational week sets the stage for understanding why designers need to adapt and innovate. 2. **Calling for Qualified Professionals: The Need as the Opportunity Space Grows** - Building on the previous insights, this week highlights how the opportunity landscape is expanding, particularly in emerging markets. Through case studies, learners explore the applications of design methodologies to solve global and local problems. 3. **Unpacking the Double Diamond Model** - One of the key methodologies covered is the Double Diamond model, which consists of four phases: discover, define, develop, and deliver. Participants will not only learn the theoretical underpinnings of this method but will also have opportunities to apply it practically, enhancing their design process. 4. **Validating an Opportunity** - The concluding week dives into practical elements of identifying market opportunities and creating distinctive experiences. Participants will learn how to assess risk and value perception to prioritize projects effectively, aligning with broader organizational goals. #### Who Should Enroll? This course is designed for professionals with at least 2-3 years of experience, making it ideal for those who already have a foundational understanding of business concepts but are looking to elevate their design thinking skills. Whether you are a product manager, a marketing professional, or a designer, this course will provide you with tools to frame your problems and craft innovative solutions. #### Course Highlights - **In-depth Analysis**: Each week features a nuanced approach to understanding design as a critical value driver in business. - **Flexible Learning**: As a Coursera course, it offers the flexibility to learn at your own pace while still engaging deeply with the material. - **Practical Applications**: With a strong emphasis on real-world applications, learners can expect to leave the course with tangible skills they can implement immediately. - **Peer Interaction**: Participants can engage with a community of like-minded professionals, allowing for networking and collaboration. #### Conclusion and Recommendation I highly recommend **"Aprovechar el Diseño para Detectar Oportunidades de Negocio"** for anyone looking to enhance their understanding of design in a business context. The course not only equips you with essential design frameworks but also challenges you to think critically about the role of design in driving business success. Enroll in this course if you are ready to embrace design as a vital tool in identifying opportunities and solving complex problems in your professional journey. Through its rigorous curriculum, you will emerge with a more strategic approach to design that can significantly impact your organization’s goals.

Syllabus

Resolución creativa de problemas: El diseño como herramienta

En esta semana, aprenderá sobre el papel cada vez mayor del diseño y verá cómo un diseño riguroso puede adaptarse a la escalabilidad. Hablará sobre la importancia que tiene el diseño en el mundo actual y pensará por qué es importante no solo diseñar, sino también rediseñar continuamente. Se le presentará el concepto de VUCA: volátil, impredecible, caótico y ambiguo. También tendrá la oportunidad de sumergirse en el panorama cambiante de la educación y ver por qué las 4C son fundamentales para los diseñadores del futuro. Finalmente, verá qué papel juega el diseñador en la preservación de la ética del diseño. Esto le ayudará a desempacar el arte frente a la ciencia del diseño.

En esta semana, verá que el espacio de oportunidades se está expandiendo y descubrirá lo que esto significa para el diseño en los mercados emergentes. Aprenderá acerca de seis factores que hacen posible que el diseño resuelva problemas locales a nivel mundial. Haremos esto explorando una serie de estudios de casos de África Oriental. Explorará los diferentes tipos de herramientas y metodologías de diseño. En esta semana, una de las metodologías que conocerá es el enfoque de Empatía y Excelencia.

En esta semana, aprenderá sobre otra metodología de diseño: el método Diamante Doble. El método Diamante Doble se compone de cuatro fases: la fase de descubrimiento, la fase de definición, la fase de desarrollo y la fase de entrega. Profundizaremos en cada una de estas fases para ver qué pasos tienen lugar en cada una y cómo funcionan juntas las cuatro fases y los quince pasos. Luego podrá aplicar el método Diamante Doble para mejorar el proceso de diseño.

En esta semana, verá cómo se utilizan el riesgo y el valor percibidos para priorizar proyectos dentro del proceso de selección de cartera para diferentes tipos de organizaciones. Considerará cómo mitigar el riesgo. Aprenderá a calcular el tamaño de su mercado direccionable a partir del tamaño total del mercado. Le presentaremos varios tipos de lienzos y le explicaremos sus usos en diferentes escenarios. Verá por qué, en algunos contextos, el lienzo esbelto funciona mejor. Finalmente, aprenderá cómo identificar una oportunidad y crear una experiencia distintiva, y descubrirá por qué es tan importante crear una experiencia distintiva.