Analytics en las organizaciones

Go to Course: https://www.coursera.org/learn/analytics-analisis-datos

Introduction

# Course Review: Analytics en las Organizaciones ## Overview In today’s data-driven world, organizations increasingly rely on data analytics to enhance decision-making processes, tailor customer experiences, and gain competitive advantages. The course **"Analytics en las Organizaciones,"** available on Coursera, dives deep into the world of data analytics, focusing on its application within organizational contexts. The course is specially designed to equip participants with essential concepts and skills for diagnosing and implementing data-driven strategies while considering human, organizational, and technological dimensions. ### Course Structure The course consists of five comprehensive modules, each designed to build upon the previous one, providing a coherent understanding of analytics in organizations. Below is a detailed look at each module: 1. **Welcome to the Course** - An introductory module setting the stage for the learning experience, outlining expectations, and preparing participants for the journey ahead. 2. **Analytics in Organizational Systems** - In this module, learners will explore how organizations leveraging data analytics can predict consumer preferences and deliver tailored solutions that add value. Through successful case studies, participants will gain insights into the key players in an organization and their value chain. The module wraps up with a practical activity allowing learners to propose basic analytical applications relevant to their field. 3. **Competitiveness and Analytical Intelligence in Organizations** - This module highlights the prerequisites for organizations to foster an analytics-driven culture, detailing the various degrees of analytical intelligence. Participants will learn about the fundamental pillars of analytics and the stages organizations undergo in analytical competitiveness. A practical task at the end helps reinforce these concepts. 4. **Analytics in Internal and External Processes** - Here, learners will grasp the applications of analytics in both internal and external organizational processes. The module emphasizes the formulation of analytical problems to generate value, and culminates in an activity designed to apply learned concepts to real-world scenarios. 5. **Developing Analytical Capacities within the Organization** - This module examines the pathway organizations should take towards achieving analytical competitiveness, focusing on the necessary dimensions that must be improved. It also covers how organizations can assess their analytical capabilities effectively. 6. **Analytical Organizational Structure** - The final module delves into data governance policies essential for organizations that embrace an analytical culture. Learners will also explore key characteristics of technological architectures and organizational structures that facilitate efficient analytics implementation. ## Review The **"Analytics en las Organizaciones"** course stands out for its pragmatic approach to teaching analytics within a business context. The organization of the modules promotes a step-by-step understanding that applies both theoretical knowledge and practical skills. The case studies provide invaluable real-world insights, allowing participants to see the tangible benefits of analytics in various organizational settings. One of the key strengths of this course is the diversity of activities included, which cater to different learning styles and encourage active engagement. By allowing learners to propose analytical applications and tackle real problems, the course ensures that participants not only understand the concepts but can also apply them effectively in their respective fields. Moreover, the focus on human, organizational, and technological dimensions offers a holistic view of implementing data analytics strategies, addressing potential barriers to success while providing actionable solutions. ## Recommendation I highly recommend **"Analytics en las Organizaciones"** to professionals entering the field of data analytics, as well as those already in the industry looking to enhance their knowledge and skills. Whether you are from a project management background, a technology role, or even marketing, this course offers valuable insights that can be applied across various sectors. For organizations striving to cultivate a data-driven culture, this course can serve as a foundational training module for employees at all levels, ensuring that the principles of analytics are deeply ingrained throughout business operations. Embarking on this course will not only equip you with the necessary analytical tools but also empower you to make informed decisions that drive your organization forward in today's competitive landscape. ### Conclusion In an era where data is often referred to as the new oil, **"Analytics en las Organizaciones"** is a timely and relevant offering that can catalyze significant growth and transformation within any organization. Enroll today and start your journey toward unlocking the potential of data analytics in your professional life!

Syllabus

Bienvenida al curso

Bienvenido al módulo 1 del curso. En este módulo comprenderás que las organizaciones que toman sus decisiones basándose en analítica de datos, tienen capacidad de predecir el gusto de sus consumidores y ofrecer soluciones a la medida generando valor. Conocerás qué es analytics a partir de casos de éxito, y entenderás conceptos acerca de los actores de una organización y su cadena de valor. Asimismo, podrás realizar una actividad que te permita proponer una serie de aplicaciones analíticas básicas en tu campo de estudio o trabajo.

Bienvenido al módulo 2 del curso. En este módulo comprenderás que los requisitos que deben cumplir las organizaciones para adoptar una cultura analítica soportada en los distintos grados de inteligencia analítica. A través del módulo conocerás los distintos grados de inteligencia analítica, los pilares fundamentales de Analytics y las etapas de competitividad analítica por las que pasan las organizaciones. Finalmente, podrás realizar una actividad que te permitirá aplicar los conceptos desarrollados en el módulo.

Bienvenido al módulo 3 del curso. En este módulo comprenderás cuáles son las aplicaciones analíticas a procesos internos y externos de las organizaciones, así como la formulación de un problema analítico para generar valor en una organización. Finalmente, podrás realizar una actividad que te permitirá aplicar los conceptos desarrollados en el módulo. A través del estudio de este módulo, se espera que comprendas la formulación de un problema de analítica de datos y las potenciales aplicaciones en los procesos internos y externos de las organizaciones.

Bienvenido al módulo 4 del curso. En este módulo comprenderás cuál es la ruta que deben seguir las organizaciones hacia la competitividad analítica, así como las dimensiones de las organizaciones que se deben mejorar. Finalmente, comprenderás cómo se evalúan las buenas capacidades analíticas. A través de este módulo se espera comprendas cuál es la ruta hacia la competitividad analítica y las distintas capacidades analíticas que existen.

Bienvenido al módulo 5 del curso. En este módulo comprenderás cuáles son las políticas de gobernabilidad de datos que deben implementar las organizaciones con una cultura analítica. Así mismo, comprenderás algunas características de las arquitecturas tecnológicas y las estructuras organizacionales que promueven la implementación de analítica de forma eficiente. A través de este módulo se espera comprendas cuál la política de gobernabilidad de datos en una organización, así como la arquitectura tecnológica y la estructura organizacional que debe soportar a la organización.