Go to Course: https://www.coursera.org/learn/advertising-with-facebook
Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager
First Steps in Ads Manager
In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Meta charges for ads and where ads are shown.
Determine Your Campaign Objective and BudgetIn the second week of this course, you’ll learn how to match your marketing goals to the right campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.
Select Your Audience, Platforms and ScheduleIn this week, you’ll learn how to select the audience for your ad campaign and how to use the Meta pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.
Create Your Ads and Evaluate Your Campaign ResultsThis week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.
Build Your Own Campaign in Ads ManagerFinally, you’ll learn to build your own campaign in Meta Ads Manager in a hands-on project.
This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio. By the
I loved this course. I really loved that last simulation game. Please make that kind of simulation games for more interactive learning and better understanding for us.
I couldn't emphasize how thorough and insightful yet simplified this course is. Kudos to the instructor, I have enjoyed and learnt a great deal from this course.
I really liked that it was ver informational and at the end you could pratice and review everything learned in the course, the project was very useful as well as the quiz.
Very good instruction on creating Facebook advertising. You really have to do it before you understand all the options available. This course was just what I was looking for.
very insightful course. You can learn practically how to run a Facebook Ad and all the problems and requirements around it. Would recommend to anyone who wants join the digital marketing community.