Digital business - Act on the digital world

École Polytechnique via Coursera

Go to Course: https://www.coursera.org/learn/act-on-digital-world

Introduction

### Course Review: Digital Business - Act on the Digital World In the rapidly evolving landscape of modern business, understanding the nuances of the digital world is no longer optional—it's essential. Coursera's course, *Digital Business - Act on the Digital World*, offers a comprehensive examination of how digital technologies are reshaping business paradigms. Over three engaging weeks, this course equips learners with the knowledge and skills necessary to thrive in an increasingly digital environment. #### Overview From the outset, the course clearly outlines the profound changes that digital technology has brought to the business sector. It navigates through common misconceptions and buzzwords that often cloud one’s understanding of digital transformation. The course emphasizes the necessity for a detailed grasp of new management paradigms, such as innovative marketing strategies, the role of data in data-driven management, and the challenges that large organizations face in fostering innovation. By the end of this course, participants will not only understand digital business theories but will also be adept at applying them in real-world scenarios. This is an essential skill set for anyone looking to make an impact in today’s digital-first economy. #### Syllabus Breakdown 1. **Big Picture (Week 1)**: The course kicks off with a solid foundation, focusing on the overarching changes brought about by digital technologies. Throughout the first week, you'll delve into the shifts in management paradigms that are shaping the future of business. This insightful exploration prepares participants to understand the complexities behind digital transformation, helping them to break past generalizations and grasp actionable insights. 2. **Operational Area (Week 2)**: Moving into the second week, the course shifts focus to operational execution within digital businesses. It highlights the critical skills needed for successful client acquisition and retention, emphasizing the importance of effective pitching and resourcefulness. This content is especially relevant for entrepreneurs and professionals aiming to launch or scale a startup in the digital arena, as it offers practical tactics and strategies for navigating today's competitive landscape. 3. **Focus Area (Week 3)**: Finally, the last week of the course concentrates on specific industry transformations. It examines unique digital disruptions in sectors like retail and the sharing economy, addressing how some changes are universal while others are industry-specific. This week’s content ensures that participants are not only well-versed in general digital strategies but also understand the intricacies of transformations that vary across different sectors. #### Recommendations *Digital Business - Act on the Digital World* is ideal for professionals, entrepreneurs, and students looking to deepen their understanding of digital transformations. The course is suitable for both beginners and those with a basic understanding of digital business concepts seeking to enhance their knowledge. The interactive format, along with real-world examples and case studies, enriches the learning experience, making it easier to translate theory into practice. Furthermore, the course is self-paced, allowing you to learn at a speed that suits your schedule. In summary, if you want to empower yourself with the skills needed to navigate the digital landscape effectively, I highly recommend enrolling in this course on Coursera. With its comprehensive curriculum and actionable insights, it provides a vital tool for anyone aiming to succeed in today’s dynamic business environment.

Syllabus

Big Picture

Hello ! We are delighted to welcome you for this course. During the next 3 weeks, we will show you how to act on the digital world. Let's start by providing you with information on the topics covered during the first week : the idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.

Operational Area

Hello ! We hope you enjoyed the first week of the course. Welcome to the second week of the course. Many online businesses’ success is owed to high-quality execution by the teams in charge of the product or service delivered. Conquests are made thanks to talents who are ready to effectively pitch their start-up anytime, anywhere, can win masses of clients with no budget, and know how to retain them and scale up their beta tester base. In order to take on the digital world, you will need to master all the pitching, client acquisition and scaling techniques.

Focus Area

Hello ! The end of the course is approaching. You have one week left. During this third and last week, we would like to focus on specific transformations. Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in some industries or places, digital transformations are singular and atypical. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding.